At the beginning of 2018, Inkerman presented its consumers a Classic collection of still wines in a new design, maintaining the taste and traditionally high quality, appreciated by many people, which remained unchanged.
Classic collection is a key line of wines in TM Inkerman portfolio. Taste and flavour of these wines have shaped the brand appearance since 1961, the collection represents the classics of the national wine art.
Classic collection of Inkerman includes 15 positions. Its distinguishing features are stable quality, traditional approaches in winemaking, highest expertise and a wide choice of tastes represented by dry, semi-dry and semi-sweet wines.
Previous concept of label design was developed in 2003, so it was logical that there was a need in renovation. When changing Classic collection design, the company tended to maintain continuity to the style, since, above all, these wines are a recognizable brand and to give a tribute to many year successful winemaking traditions.
In the new design, we increased the importance of the graphic component making it more modern and visually attractive. To improve readability we made the name of wine more visible and reduced the fonts of supporting information. In general this approach is friendlier to the consumers, who make their choice standing at the shelf.
The company carried out presentation of updated design of the Classic Collection in the halls of the National Art Museum of Ukraine. Inkerman operates and develops just as the art genres develop, complying with the trends, fashion, and public sentiments. Сlassics in wine and in art always remains unchanged in the history and inner essence of the brand.
Trade House Inkerman was established in 2014 as a subsidiary of Inkerman International AB.
Still wines produced by TH Inkerman are bottled on production lines of the plant located in Ukraine, and at the House of Vintage Cognacs “Tavria” facilities in Novaya Kakhovka.
Inkerman International AB is an international wine-making holding (Sweden). HTT BWH Holding Ltd - 40% (Finland), EKSEN INVESTMENTS LIMITED - 40% (Cyprus), PAN CHANG GROUP INC. LIMITED - 20% (China) are the shareholders of Inkerman International AB.